TNLA's Green Matters Newsletter provides industry news, trends, and research every Tuesday

Petal Pushers: Insights from UGA’s Cut Flower Study

A new national study of 8,500 flower buyers is changing what we thought we knew about the cut flower market. Researchers uncovered surprising shopper types, unexpected health connections, and even which kind of ads perform best. Want to know what drives today’s flower buyers — and what it means for your business? Read More

Attracting Gen Z to Landscaping

Struggling to hire? You’re not alone. A new report shows Gen Z is turning to trades like landscaping instead of college — but only if we reach them the right way. See what Gen Z is looking for — and how your business can stand out. Read More

US Drought Monitor: September 11, 2025 Map

For the long-term drought areas designated in Texas, a round of heavy precipitation (more than 1.5 inches) this past week resulted in 1-category improvements. Read More

Modern Irrigation Tech: Opportunity or Headache?

Landscape pros are increasingly expected to adopt smart irrigation systems — but navigating sensor tech, data analytics, and automation brings plenty of challenges. Thinking of upgrading your irrigation? This article walks through the real trade-offs and where the most significant pain points might be. Read More

Trees as Infrastructure — Not Just Decoration

What if trees weren’t just “nice to have,” but actually a long-term city asset? A recent DeepRoot blog argues precisely that — healthy trees do measurable work: stormwater reduction, energy savings, air-quality improvement, heat mitigation, and more. But here’s the catch: to see those returns, trees need proper planning, rooting space, and ongoing care — you can’t just plant them and forget them. Want to see why Municipal Planning Departments should treat trees like streetlights or water mains? Read More