TNLA's Green Matters Newsletter provides industry news, trends, and research every Tuesday

Time to Get Uncomfortable: Why Growth Demands Change

Jennifer Moss, CEO of Moss Greenhouses, reminds us that in horticulture, real growth only comes when we move beyond the familiar. In her July 2025 Greenhouse Management column “Time to Get Uncomfortable,” she challenges long-standing routines, urging leaders to lean into discomfort, ask tough questions, and adopt new tools and strategies before it’s too late. Because staying 'comfortable' often means standing still—an unaffordable luxury in today’s changing industry.  Read More

Scroll-Worthy Landscapes: How TikTok & Reels Can Grow Your Business

In today’s fast-paced digital world, a 30‑second clip can be your most effective marketing tool. Discover how landscaping pros leverage TikTok and Instagram Reels to showcase breathtaking transformations, engage local customers, and build brand visibility—without breaking the bank. Learn to master the hook, trending audio, geo-hashtags, and killer CTAs to make your next post go viral. Read More

US Drought Monitor: August 14, 2025 Map

Farther south and west, some D0 and D1 expansion was noted in Deep South Texas, but dryness and drought were essentially unchanged across New Mexico and the remainder of Texas. Read More

Hiring Hustle: Avoid Digital Recruiting Traps

Struggling to find and keep great people? Many landscaping companies fall into the same traps—generic job postings, slow follow-ups, weak branding, and relying only on job boards. This month, learn how to avoid these digital recruiting mistakes and sharpen your hiring process to attract top talent when you need it most. Read More

July Spending Surge: What It Means for August & Beyond

Consumers rushed to buy ahead of looming tariffs in July, giving retail sales a strong boost. While that pull-ahead may cool spending in August, it offers a clear signal: buyers are willing to act quickly when value is on the line. The lesson for green industry retailers? Be ready to adapt promotions and messaging as price pressures shift. Read More