TNLA's Green Matters Newsletter provides industry news, trends, and research every Tuesday

Hire Like a Marketer: Personalize Every Outreach

Stand out in today’s competitive job market by treating candidates like customers—use their name, tailor messages to their background, respond quickly, and never ghost—because respect and connection go a long way. Read More

Mid-Year Momentum: Lead Like a Coach at Halftime

As we hit the midpoint of the year, transparency is your greatest coaching tool. Share where the team stands—good or not—and offer calm, confident guidance with a clear 'why.' Celebrate wins when you're ahead, and focus on solutions—not blame—when you're not. That’s how leaders help their teams finish strong. Read More

US Drought Monitor: August 7, 2025 Map

Outside southern and western Texas, not much dryness or drought has been observed across the South Region. Read More

2025 Native Plant Market Report

Discover what’s fueling the surge in native plant sales across North America—from growing customer demand and ecological benefits to perennials leading inventory. Get the insights that are redefining the landscape market. Read More

Turn Irrigation into Income: Build Year‑Round Profit Streams

Discover how structured irrigation management plans can transform a seasonal service into a steady revenue source—keeping your business growing, not just your plants.Read More