TNLA's Green Matters Newsletter provides industry news, trends, and research every Tuesday

AI Shopping Is Here — Are Garden Centers Ready?

AI can now recommend products and show a “Buy Now” button right in the chat — no website, no store visit needed. This shift could change how customers shop for gardening supplies and plant care products. Listen to Tech On Demand’s Bill Calkins on a recent podcast on the topic—go HERE and then scroll down to the “Artificial Intelligence in the Green Industry” to learn more. 

Why “Inclusion” Without Action Costs Your Business

Putting the word “inclusion” on your website isn’t enough anymore. Experts warn that companies must follow meaningful action or risk losing talent, reputation, and performance. Read More

US Drought Monitor: October 30, 2025 Map

Heavy rains in many regions engendered broad areas of improvement across most of Texas, Oklahoma, Louisiana, Mississippi, and Tennessee. Some areas of deterioration were observed in areas that missed the heavy rains, specifically southern and coastal Texas, part of the Texas Panhandle, and a few patches of the Red River (South) Valley.  Read More

Practical AI Tools Growers Are Using Now

Artificial intelligence isn’t science fiction — it’s helping real growers save time and grow better plants today. From drones scouting crops to software that tracks watering and spacing, see how nurseries are starting small and getting real results. No tech degree required — just practical tools that help you stay ahead and work smarter. Read More

New Campaign Opens Doors for Horticulture Careers

A new campaign is helping attract students to horticulture careers — at a time when our industry needs them most. See how your business can get involved and shape the future workforce now. Read More