TNLA's Green Matters Newsletter provides industry news, trends, and research every Tuesday

Make Marketing Work While You Sleep

Tired of chasing down leads or wondering if your marketing is doing anything? Learn how landscapers are using simple automation tools to follow up faster, book more jobs, and grow their business—without doing everything by hand.  Read More

Leading Through Uncertainty: A Grower's Guide

Feeling unsure amid political changes, weather shifts, or industry challenges? Lyndsi Oestmann, president of Loma Vista Nursery, shares practical strategies to build a resilient business you can count on—no matter what. Learn how values, planning, and trusted relationships help steady the ship and keep your operation moving forward Read More

US Drought Monitor: July 31, 2025 Map

This U.S. Drought Monitor (USDM) week saw continued improvement in drought-related conditions. Read More

What’s New for 2026: Emerald Coast Adds 32 Pollinator‑Friendly Perennials

Emerald Coast Growers just expanded their perennial lineup with 32 new varieties for the 2025–26 season. These include pollinator-friendly favorites like Monarda ‘Sugar Buzz Pink Frosting’, Agastache ‘Beelicious Pink’, and Veronica ‘Vernique Raspberry’. If you’re planning your spring crop catalog or need fresh perennials, this update is a great way to stay ahead. Read More

Grow Stronger Together: Managing Multi-Generational Teams

Are you managing a team that spans Baby Boomers to Gen Z? This article breaks down how different generations think, communicate, and work—and why understanding those differences matters for growing a stronger, more efficient operation. From leadership to culture, learn strategies that bring respect, teamwork, and productivity to the greenhouse or nursery floor. Read More