NLA's Green Matters Newsletter provides industry news, trends, and research every Tuesday

Simple Marketing Ideas That Help Drive Sales

From improving your Google presence to creating better in-store experiences, these practical marketing strategies can help garden centers attract customers, build loyalty, and increase sales year-round. Read More >>

Technology Won't Fix a Broken Process

Before investing in new software, make sure your processes are working. Industry leaders share lessons on improving adoption, increasing accountability, and getting better results from technology investments. Read More >>

US Drought Monitor: June 18, 2026 Map

Across the southern states, many areas experienced widespread and substantial rainfall of 2–6 inches over the past week, especially southern and eastern Texas, eastern Oklahoma, northern Arkansas, northern Mississippi, and western Tennessee. Most areas of the deep southern states experienced drought improvement from all this rainfall. Read More

Want a Stronger Team? Start Here

Before investing in new programs or incentives, consider a simpler approach. This article explores how making employees feel seen and heard can improve morale, loyalty, and performance. Read More >>

A First Look at Tomorrow's Plants

Researchers are evaluating new annuals and perennials to determine which varieties perform best in real-world conditions. See how plant trials help identify future garden center and landscape favorites. Read More >>