NLA's Green Matters Newsletter provides industry news, trends, and research every Tuesday

Rising Costs? How Technology Can Help Growers Stay Competitive

Rising global tensions are already impacting input costs for growers, from energy to materials. The good news: new technology is helping businesses track expenses, improve efficiency, and protect margins. If you’re feeling the pressure, this is worth a quick read. Read More

Are You Wasting Money on Leads? Here’s What to Know

Not all leads are created equal. Shared leads may be cheaper, but exclusive calls often convert better and bring in higher-value jobs. Understanding the difference can help you spend smarter and get more from your marketing dollars. Read More

US Drought Monitor: April 9, 2026 Map

On this week’s map, improvements were made in drought-affected areas of Texas, Oklahoma, Louisiana, and Arkansas, while areas of Tennessee saw degradations. Read More

AI Everywhere But What Actually Helps Your Business?

AI tools are appearing across the industry, but not all deliver real value. Some can improve efficiency and save time, while others create more confusion than results. Knowing where AI actually helps can save you time and money. Read More

Struggling with Team Performance? Data Can Help

If your team isn’t performing the way you expect, the problem may not be effort; it may be visibility. Data can help you identify gaps, improve accountability, and coach more effectively. A few small changes can lead to stronger results across your team. Read More